I want to tell you a story, and I hope you see the funny side because it almost caused a fight at Queensberry…
You know what they say. If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price.
We think you should take that seriously.
We sure do, so when our team was about to leave for a trade show in Australia, I asked them, “What do you say when people ask you why they should go with Queensberry instead of Brand X?’”
“And by the way,” I said, ” if you answer with quality or service I’m gonna soak you!”
The response was interesting. Everybody was prepared to take one for the team rather than say that Queensberry’s quality and service don’t matter.
“C’mon Ian,” they said. “We know everyone says it, we mean it. Nobody’s saying we’re perfect, but people here are obsessive .”
So I guess it’s official then. Queensberry’s five differentiators start with…
1. We’re obsessive about quality and service. Everyone says it, we mean it.
But quality’s not enough. We need four more, so here’s number two…
2. We believe the way to succeed is to stand out from the crowd, not join it.
I’ll tell you the other three if you stick with me, but No. 2 may be the key one for our clients.
What it means is, we want to be one of the five things that differentiate you.
We want to be partners, and bottom line what we do has to be about making you more money or saving you more time.
How? Amongst other things we believe there’s less competition, more profit, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there.
So what differentiates you?
You might be a Leica-equipped stealth photographer like Brett Prestridge, a high-society favourite like Christian Oth, a spectacular networker like Simon Woolf, or a world-class story-teller like Johannes van Kan.
Those descriptors all “differentiate” (although to be clear, I said it, not them).
But no matter how you define yourself, I’ll bet you start by saying you’re proud of your imagery… like the nine photographers who make our website look so spectacular.
It’s just that, like our staff insisting on our quality and service, you need “four more” to stand out.
Truth is, as in all walks of life, most of your colleagues will stick to the safety of the crowd.
But if what I’m saying rings bells with you, maybe one of the four for you could be Queensberry albums.
If you already think of albums as profit centres, not costs, as something to add value to your photography, we’d sure like to talk about it. Email us or head straight to our website.
Those soggy obsessives are waiting for your call 
Cheers, Ian
PS Here are the other three Queensberry differentiators:
3. We’re design-led: we believe in timeless classics, not three-month taste.
4. We’re artisans: our products are custom-made – by hands, not machines.
5. We’re technology-driven: Photojunction, our website, workflow and business systems are all built in-house.
6. There’s more to this relationship than you and us: we connect with the people in your viewfinder too.
OK, I can’t count – that’s six in all, not five. Love ‘em or leave ‘em, nobody else lays claim to them all. Or could.
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